Amazon wants its share in the açaí fever

El País, Naiara Galarraga Gortázar in 15/06/2021

The popular antioxidant fruit grows in villages like Punã, on the banks of the Amazon River, where residents seek to increase their profits in sustainable businesses that preserve the rainforest.

Açaí was a subsistence food until the arrival of what Ariel de Souza calls “the revolution”: electricity, the freezer. That gave another life to açaí and to these riverside villages, founded by Brazilians from other regions who arrived here in the late nineteenth century to work in the rubber plantations.

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